SPSMN President Calls for Professionalism, Ethical Excellence at 2025 Induction Ceremony

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Pharm. Olakunle Ekundayo GMD/ CEO, Drugfield Pharmaceutical Ltd (2nd from right) receiving an award plaque from Pharm. Tunde Oyeniran at the event.

Pharmaceutical sales and marketing professionals must rise above outdated perceptions and embrace a future defined by structure, ethics, and strategic relevance, declared Pharm. Tunde Oyeniran, president of the Society for Pharmaceutical Sales and Marketing of Nigeria (SPSMN), during the Society’s 2025 Induction and Investiture of Fellows Ceremony held at the Lagos Chamber of Commerce and Industry Centre, Alausa, recently.

Addressing a distinguished audience of industry leaders, inductees, and Fellows, Oyeniran emphasised the Society’s growing role in shaping the professional standards, identity, and public perception of pharmaceutical sales and marketing professionals. He warmly acknowledged the event’s dignitaries, including Chairman of the occasion, Pharm. Olakunle Ekundayo; Guest of Honour, Pharm. Adetunji Jaiyeola Doherty; and keynote speaker, Pharm. Olugbenga Falabi..

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“The idea behind SPSMN is both simple and urgent,” said Oyeniran. “We are the revenue-drivers, the commercial face, and the strategic pulse of Nigeria’s pharmaceutical sector. And we deserve a structured, dignified, and recognised space in the healthcare ecosystem.”

Oyeniran highlighted the diverse academic backgrounds of professionals entering the field—from Biochemistry and Pharmacy to Sociology—emphasizing the need for tailored professional development. He stressed that SPSMN exists not only to unify such professionals but to provide ethical boundaries, training, and mentorship while advocating for a voice in the healthcare value chain.

 

President, Society For Pharmaceutical Sales and Marketing of Nigeria(SPSMN), Pharm Tunde Oyeniran (3rd from left) and some newly Inducted Fellows at the 2025 SPSMN’s Induction and Investiture program held recently.

“Pharmaceutical selling is not the same as selling soft drinks or electronics. It’s a higher calling that demands discipline, scientific respect, and public trust,” he said. “We must evolve beyond the notion of being ‘just sales reps.’ We are partners in health.”

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A major highlight of the President’s speech was the announcement of two key initiatives aimed at strengthening the Society’s foundation: a structured mentorship program to support new and mid-level professionals, and a standardized training curriculum to elevate competence across all membership categories.

Oyeniran also praised the newly inducted Fellows, describing them as torchbearers for the next generation. “You represent the peak of this profession. We count on your leadership, guidance, and advocacy at levels where others are not yet heard.”

The President did not shy away from addressing industry challenges. Among them, he cited the lack of standardised training, growing ethical lapses, the prevalence of debt-driven trade, and the under-appreciation of sales professionals’ contributions.

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However, he was optimistic about the path forward, reaffirming SPSMN’s commitment to professionalism, ethics, and collaboration with regulatory and governmental bodies. “We are not a trade union. We are not a lobbying group. We are a professional society—driven by purpose, structure, and excellence.”

Concluding his address, Oyeniran welcomed the newest members into the Society and called on them to contribute actively. “Together, we will raise the standard. Together, we will build a legacy.”

The 2025 induction marks a significant step in SPSMN’s evolution as the voice and professional backbone of Nigeria’s pharmaceutical sales and marketing sector.

 

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