24th Law: If You Want to Succeed, Do What Successful People Do


I f you are not willing to risk the unusual, you have to settle for the ordinary. – Jim Rohn

Define your direction

Brian Tracy- endorsed speaker and training consultant
George O. Emetuche

My father once told me that a man who forgets where he is coming from is doing himself a great disservice because he will likely not know where he is going. You start from the known to the unknown.

In the journey of life, you should take notice of your starting point, the distance you have covered in the journey and the remaining expanse to cover. This method gives direction. When you know the efforts you have invested already, you won’t have any other choice than to continue moving forward. This is why I maintain that you should be aware all the time in your sales job and other life’s endeavours.

Discover you

I want to talk a little about self-awareness because it has everything to do with success. It is when you are aware from within that you will also be aware of things happening around you. Self-awareness puts you in the position of knowing what is happening around you. The state of your mind paints a picture of what has been and why things were. Success doesn’t happen by accident. You must follow the principles that lead to it. You must believe that you will succeed in order to attract success your way. Faith and hard work play a big role on your path to success.

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You determine the result

Everything begins with the way you view your world. Life will give you what you invested in it. The way you see things in life matters a lot. If you are the ‘‘It’s not possible” kind of person,’’ then life becomes that way for you. On the other side of the coin, if you are the ‘‘Yes, I can do it” kind of person, then life works that way too for you. What you give to life is what you will get out of it. Life gives us the opportunity to succeed but the choices we make determine what happens in our lives.


Only quality people always

Who are you? Do you think you have discovered the real you? Who do you listen to? What do you listen to and where do you spend your time? What is the makeup of your influence zone? Do you really go to the right places, at the right time and doing the right things? These questions might seem simple but they are essential to what you will finally become. Answers to the questions will lead to the right direction. If you want to get a different result, you must be ready to do things differently.

Maintaining a Balance

The people you hang around with and the places you spend most of your time will likely have great influence on you – except you are an exceptional human being. If you always hang around four brilliant folks, you will likely be the fifth. If you hang around five successful people, you will be the sixth. If you hang around six hard working and smart folks, you will likely be the seventh. It you hang around seven average people, you risk being the eighth. Watch it!


Success secret revealed

Now let me tell you about one of the secrets of success I have discovered. A lot of successful people apply this secret and I have not seen where it failed. The secret is, ‘‘do what successful people do if you want to succeed like them.’’ This is not just smart; it is also strategic. The technique is not just creative; it is also result oriented.

Let’s look at this scenario: If you know where a diamond is located and you are asked to find the diamond, how will you begin the task of finding the diamond? Your response will be simple; you will go straight to the place the diamond is positioned, right? You will go and get the diamond where it is without wasting time and energy. You know what to do because you know the location of the diamond even before the search.

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This is what happens when you try to do what other successful people did to succeed. They have discovered the diamond; they have passed through the hurdles involved in excavating the ground to find the diamond. They have seen the ups and downs in the process. When you follow them and do what they did, finding your own diamond becomes easier and success comes nearer. Nothing is smarter than this!

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