The calendar has turned to 2023 and it's time to start working towards the actualisation of your pharmacy's goals for the year. While it may appear that there is enough time to achieve the goals for 2023, it's never too early to start planning for success.
Here are three tips to help get your pharmacy ready for a successful 2023:
Renew your license, review your services in line with 2023 goals
To enjoy a seamless operation of a retail pharmacy in 2023, it is better to do the first thing first by renewing your license with the Pharmacy Council of Nigeria (PCN). Many pharmacies were sealed last year due to failure of the pharmacists-in-charge to renew their professional licenses.
This explains why the PCN Registrar, Pharm. Babashehu Ahmed, has called on pharmacists to renew their registration in the first week of the year. In his New Year Message to pharmacists, made available to Pharmanewsonline, he said the registration and licensing process for the year 2023 has started in earnest and appealed to pharmacy practitioners to get their licenses in order for the Nigerian pharmaceutical industry to take its pride of place in the Nigerian economy.
“As you are well aware, the registration and licensing process for the year 2023 has started in earnest. I would implore everyone to ensure that the processing of their professional and premises licenses are done promptly to avoid sanctions stated in the new Pharmacy Law.
“The Registration and licensing department are on hand to provide the needed assistance to all stakeholders,” he said.
It is also important to review your current pharmacy services and make sure they are in line with your goals for 2023. This will ensure that you are providing the best possible care for your patients and clients.
Here are some things to consider when reviewing your pharmacy services:
- Do you have enough staff to meet your patient volume?
- Do your staff members have the necessary skills and training to provide quality care?
- Do you have the right mix of staff (e.g., pharmacists, pharmacy technicians, etc.)?
- Do you have enough space to accommodate your patient volume?
- Do you have the necessary equipment and supplies to meet your patients' needs?
Once you have reviewed your current services, take a look at your goals for 2023. Make sure that your goals are realistic and that your current services are in line with those goals. If not, make the necessary changes to ensure that you are on track to meet your goals.
Evaluate your pharmacy's marketing strategy and make sure it is up to date
It is essential for any business to have an up-to-date marketing strategy, and this is especially true for pharmacies. In order to be successful in the fiercely competitive pharmacy marketplace, pharmacies must ensure that their marketing strategies are current and future-proof.
There are a few key things to consider when evaluating and updating your pharmacy's marketing strategy for 2023. First, you must understand the ever-changing landscape of the pharmacy marketplace. With the rise of online pharmacies and the increasing popularity of home delivery, it is more important than ever to have a strong online presence. Make sure that your website is optimised for search engines and that your social media platforms are active and up-to-date.
It is also important to understand the needs and wants of your target market. What are their pain points? What are their healthcare goals? By understanding your target market, you can develop messaging and marketing campaigns that resonate with them that will help you to achieve your business goals.
Pharmanewsonline specialises in targeting your audience more effectively. Our online visitors are mainly healthcare professionals; thus, your ads will be better targeted and strategically positioned to promote your products or brands. It is cheaper than advertising on other media channels (television, newspaper, radio). Thus, advertising on Pharmanewsonline.com is a less expensive way of connecting with your customers and consequently producing greater and more lasting results.
Finally, you must keep up with the latest trends and technologies. Health technology is always evolving, and it is important to stay on top of the latest trends in order to provide the best possible care for your patients. For example, telehealth is a growing trend that allows patients to consult with their healthcare providers remotely. If your pharmacy does not offer telehealth services, you may be missing out on a valuable opportunity to connect with your patients.
Assess your current pharmacy layout and design
There are a number of factors to consider when doing this, including how to best utilise space, how to create a more efficient workflow, and how to incorporate new technology into the design.
Utilising space is especially important in smaller pharmacies where every square foot counts. One way to do this is to use vertical space more effectively. For example, you may want to consider installing shelves that go all the way to the ceiling so that you can maximize storage space. Another way to utilise space more effectively is to create a more open floor plan. This can be done by removing obstacles such as counters and partitions that block the flow of traffic.
When assessing your current layout, it is important to consider how it can be improved to better meet the needs of your patients and staff. One way to do this is to create a more efficient workflow. This can be done by redesigning the layout of the pharmacy so that it is more streamlined and efficient. For example, you may want to consider placing the pharmacy counters in the front of the store so that patients can be served more quickly. You may also want to redesign the layout of the shelving so that it is easier to navigate and orders can be filled more quickly.
Lastly, it is important to consider how to incorporate new technology into your pharmacy layout and design. As new technology is developed, it can be used to improve the efficiency of the pharmacy and the quality of care that patients receive. For example, you may want to consider installing a computerised prescription system that can help to reduce errors and speed up the ordering process. You may also want to consider installing automatic dispensing machines that can dispense medications more quickly and accurately.
