Boost Your Brainpower with IRA Principle


HubCare’s Vision is to Democratise Healthcare for Africans- Kareem
Pharm. Sesan Kareem

Our ability to quickly recall information, people or names can significantly enhance the quality of our relationships, leadership and self-confidence.

Memory is the part of our mind in which information is stored and retrieved. It helps us to recall the when, who, where, what, why and how of everyday life. How would it feel if you could not easily recollect information? Or you quickly forgot things?

Pages of scientific journals are filled with evidence that memory tends to decay with age. For you to always be mentally alert as you age, you must keep stretching your mind. Constant learning is paramount. Learn a new language. Acquire new skills (I’m currently learning tech skills like business analysis, mobile app development and digital marketing). Keep growing your store of knowledge. Our mind is a collection of information; for it to be active, we must keep learning and do.

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The IA principle

Let me share with you the “IRA” principle, which has aided me in remembering most information with ease. The principle stands for Impression, Repetition and Association.

Impression: This simply means concentration. Focus your attention on what you are learning, 100 per cent, and you have a high chance of remembering it. If you focus fully, with your eyes and ears – the brain, which is the centre of memory – will store and retrieve any information.

Concentration is the secret of power. If you can concentrate your mind on whatever you wish to remember and have a vivid impression of it, you have a very big probability of remembering it.

Repetition: Repetition is the simple secret of genius. If you truly want to retain any information, read it over and over again intermittently, and it will set in your mind.

The best form of repetition is at intervals. Your brain has the capacity of recalling any information passed to it on a repeated basis, after giving the mind some time to programme it over and over. So, instead of spending 30 minutes memorising a Bible or Quran verse, spend 10 minutes at three different times studying it, and you will have a better chance of remembering it.

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Practise your presentation many times and you will become conversant with it. Whatever you keep doing, practising or analysing keeps getting better.

Association: Associate what you want to remember with information you’ve already stored in your mind and you will easily recollect it. Associate dates with important dates of your life or significant dates in history. Use mnemonics or acronyms to file information in your mind. Use pictures to give the information you want to remember about life. Use ridiculous words or sentences to join your key information together. Do all these, and you have a clear chance of recalling any information stored in your subconscious mind.

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I just gave you one of the principles that have helped me to be a thought leader and often remember information with ease. Apply it strategically.

ACTION PLAN: Consult fully when you are learning. Be 100 per cent present. Repeat learning materials at intervals, with improvement in mind. Learn how to use mnemonics to associate unknown information with a piece of known information that you are familiar with for easy recall.

AFFIRMATION: I will be intentional in improving my mental alertness. I will always apply the IRA principle. I commit to a healthy lifestyle.

Sesan Kareem is the Founder/CEO of HubCare Health,, and Principal Consultant of Sesan Kareem Institute, HubCare recently launch its mobile App, kindly download it on the Google play store.


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