In fulfilment of his promise, George Emetuche, a popular columnist in Pharmanews, has announced the arrival of his latest business book – “The 25 Unbreakable Laws of Sales.”
Arguably the most voluminous sales and marketing bestseller ever to be published in Nigeria, the 520-page literature is due to be officially launched in Lagos on November 11, 2017.
Speaking at the prelaunch of the book held at Pharmanews head office on October 31, 2017, Emetuche, who is also the managing director of Selling Champion Consulting, christened it as an all-time sales reference encyclopaedia.
“There are so many misconceptions about what a salesman does specifically. Let me put it this way, except for integrity, salesmen and con men are the same.
“Let me explain what I meant. For instance, what usually comes to your mind when you receive phoney business calls? The intention is clear. Sell an idea, product or service with the hope that your prospects will buy,” he said.
The public speaker who said his calling was just to train, recruit and consult alone, added that his mission is to help individuals and companies especially in the areas of sales and marketing raise up champions.
George Emetuche, popularly known as Selling Champion, is a Brian Tracy- endorsed speaker and training consultant. Aside training sales and marketing representatives, especially in pharmaceutical companies, he has authored five books and written over 2,000 articles. The 25 Unbreakable Laws of Sales is the latest addition to his literary collection.