In a grand ceremony marked by splendour and celebration, the Daily-Need Group (DNG) was honoured with the Golden Brand Award (Corporate) 2024, solidifying its reputation as one of Nigeria’s most distinguished and enduring companies.
The award was presented at the Marketing Edge Brands and Advertising Excellence Awards, held recently at the Balmoral Convention Centre, Sheraton Hotel, Ikeja, Lagos.
The glittering event brought together business leaders, brand custodians, and innovators across various industries, celebrating the exceptional achievements of influential brands that have transcended both national and international borders.
The Golden Brand Award specifically recognises companies that have not only excelled in marketing and communication but have also contributed significantly to industry growth and consumer welfare.
Reflecting on the company’s rich legacy, Mr Oluwatosin Jolayemi, managing director of Daily-Need Group, emphasised that the award highlights the company’s consistent delivery of high-quality health and personal care products to millions of Nigerians over the past five decades. According to Jolayemi, the award is a testament to DNG’s ongoing positive impact on the nation’s health through its premium product offerings.
“For the past 52 years, our company has been a household name, dedicated to promoting healthier lives and overall well-being. This recognition serves as an affirmation of our resilience, innovation, and leadership in the health sector,” Jolayemi noted.
Expressing gratitude for the prestigious award, Jolayemi reiterated the company’s core mission of ensuring that Nigerians have access to affordable, reliable, and effective health products—a vision that has guided the company’s operations since its inception.
For the Daily-Need Group, this accolade represents yet another milestone in its illustrious journey, further cementing its position as a leader in healthcare and personal care products. With a rich legacy spanning decades, DNG continues to innovate, expanding its product range to meet the growing needs of its consumers. The company’s unwavering commitment to quality, affordability, and sustainability has been instrumental in its longevity and success, making it a trusted name in households across Nigeria and beyond.
The Edge Awards, widely regarded as one of the most prestigious accolades in Nigeria’s marketing and communications industry, have become synonymous with excellence, innovation, and industry leadership. This annual event serves as a benchmark for celebrating outstanding achievements across various sectors, from advertising and public relations to integrated marketing.
The 2024 edition of the awards ceremony, themed “Celebrating Brands Beyond Borders,” was not only a platform for awarding excellence but also a stage for high-level discussions on emerging trends in the marketing and communications landscape. Keynote speakers from around the globe shared insights into how businesses can thrive in an increasingly competitive global marketplace, while panelists explored the future of branding in a digital-first world.
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