“It’s not what we do once in a while that shapes our lives; what we do consistently.” – Tony Robbins
Brian Tracy once shared how a researcher came to a popular restaurant in the US to eat. When he settled in, he saw three wealthy men seated at a table. These men were among world’s richest people. At the table were Bill Gates, Warren Buffett, and their friend. So, the excited researcher went to them to ask an important question bothering him. “Sirs, what would you say is the most important ingredient of success?” The three men looked at each other and responded at the same time: “Focus!”
Focus is an irrefutable attribute of success. It is being single-minded and concentrating on one thing until you get it done. Focus is directed attention. It helps the individual to concentrate attention and efforts on specific goals.
When I talk about focus, I like to include consistency. Consistency is the quality of behaving or performing in a particular way. So, if you discover your purpose and keep your eyes on the ball (focus), and keep doing what you need to do to achieve your goals (consistently), you will get to your destination. Success is deliberate.
Focus and consistency propel purpose
Entrepreneurial spirit is about staying on a path and keep keeping on until something great happens. It’s not just about discovering a business; it’s about being consistent in giving value in the business. Focus and consistency are among the foremost factors that lead to success. The more focused and consistent you are, the better you become, and the more you succeed.
When I started our training, consulting and publishing business 12 years ago, after investing 15-and-a-half years in paid employment, we didn’t have the needed financial capacity to get everything we wanted done. However, we fought on to stand out because of the power of focus and being consistent in sharing value. I have been writing this type of article you are reading consistently for 12 years. I have written over 3000 of it on many topics within this period because I decided to be focused and consistent. Building a brand requires smart hard work.
Defeat distractions and keep your eyes on the ball
This is my 27th year as a professional and still counting. I have been privileged to see business leaders and professionals in diverse industries – because of my kind of job. I have also studied how and why businesses succeed or fail. Two elements that stand out in the reasons businesses succeed are FOCUS and CONSISTENCY.
Successful individuals and organisations are focused and consistent in pursuing their visions, missions, goals and objectives. They defeat distractions. They are consistent in keeping to their promises. They are consistent in innovativeness. They are consistent in sales and marketing. They are consistent in research and development. They are consistent in being up-to-date. They are consistent in hiring the right people. Being focused and consistent makes the difference; it makes you to keep your eyes on the ball.
Focus and consistency are outstanding collaterals
I believe that a small businessperson who is focused, consistent and serious-minded in his business will do better than a financially capable individual who lacks these great attributes in his business. As a business coach, I have seen this scenario play out on several occasions.
I see focus and consistency as the collateral of a financially disadvantaged person. An individual who is focused and consistent in chasing his dreams – even in an environment of inadequacy – will in no long time attract the forces of nature to his or her favour.
Denzel Washington said, “If you hang around the barbershop long enough, sooner or later you’re going to get a haircut.” Are you truly consistent in what you do? You have the answer.
Average people give up easily. They give up in the digging of the ground when they are so close to getting the gold. If you want gold, keep digging!
Great attributes don’t come easy
Focus and consistency are attributes that don’t come easy. It takes discipline, determination, sense of mission and faith to stand out in this regard.
A lot of people have missed their callings because they left where they were supposed to excel as participators and champions, and went to places they would end up as spectators.
A lot of people lack the staying power that makes the difference. You can’t jump from one business to another prematurely, and expect sustainable business growth. The ideal strategy is to build and consolidate a business before diversifying.
Remember the wise old saying, “Jack of all trades and master of none.” Think about this and make a meaning out of it. Keep doing your best and ensure your best is good enough.
Move from good to better, then to best.
Update
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