Jobelyn, the flagship brand of Health Forever Products Limited, marked its 25th anniversary with a Stakeholder Engagement in Lagos themed “The Journey, The Milestone, The Science.” The event brought together healthcare professionals, researchers, industry leaders, and other stakeholders to celebrate the brand.
Chairman, Otunba Olajuwon Okubena, recalled the early challenges of mainstreaming the product. He said, “The first hurdle was converting herbal concussions into pharmaceutical packaging and demonstrating credible research behind the product.”
Chief Executive Officer, Engr. Abimbola Okubena, highlighted the brand’s research-driven growth, saying, “From 2010 to date, Jobelyn has earned global recognition through rigorous science and impact. Over 30 studies have validated its efficacy, and the U.S. Cancer Institute has cited Jobelyn as an immune-modulating and chemopreventive supplement.”
He also outlined expansion plans, including new product development:
“We are extending Jobelyn’s value beyond health. Collaborations with Texas A&M University led to the extraction of 3-Deoxyanthocyanidins (3-DXA) as a natural food colourant, and in 2023, we began R&D for Jobelyn tea, with rollout plans for Lagos and Accra.”
Researchers reinforced these claims. Dr Solomon Umokoro of the University of Ibadan shared findings on Jobelyn’s immune-boosting and anti-inflammatory properties, citing both Nigerian and U.S. studies that support its therapeutic potential in chronic conditions.
The event also featured personal testimonials. Mr Ayoola Olajide, editor of Sickle Cell News and a long-term user, said, “A doctor once told me I wouldn’t live past 25. I’m now 61, and since using Jobelyn, I’ve not required a blood transfusion again.’’
As Jobelyn celebrates this milestone, the company remains committed to advancing research, expanding access to Jobelyn globally, and strengthening Africa’s contribution to herbal healthcare innovation.
About Jobelyn
Jobelyn is a natural herbal dietary supplement derived from Sorghum bicolor, renowned for its antioxidant properties. Backed by decades of scientific research, Jobelyn supports immune health, boosts vitality, and offers safe, effective alternatives rooted in African tradition.
Website: www.healthforeverng.com
