Keep Sharpening the Axe – Prepare to Win!


Give me six hours to chop down a tree and I will spend the first four sharpening the axe. – Abraham Lincoln.

Two young men started business at the same time after learning from their boss. The first one, John, hit the market immediately and started making money. The second one, Chima, decided to acquire more knowledge on the technical aspect of their business – which would make him know more about the repairs and maintenance of gadgets and machineries they sell in their business.

Brian Tracy- endorsed speaker and training consultant
George O. Emetuche

It took Chima two years to get done with the learning process in Japan. Within this period, John was the king in the market, making a lot of money; he also opened three new branches in two years!

The axe does better when sharpened

When Chima concluded the learning process in Japan, he signed a franchise deal with the company that manufactured the gadgets they sold in Nigeria to be their sole representative in Africa. The company was the global market leader in their industry. The Japanese company also gave Chima support by signing a deal to take care of the marketing budget of his company for three years as their sole representative. They also gave him $5 million (USD) worth of products on credit to pay as he sold. In addition, the international company sent one of their engineers to work with Chima for one year to ensure he started his business without issues.

Quality People, Please

Now the eagle had landed! Chima came to the market ‘’through the door’’ and took over within six months. He not only controlled the Nigerian market, he also took control of the continent in two years!


Competition bows to preparation

John and other major dealers of the products now buy from Chima because he is the sole representative of the manufacturer. What a great way to launch a business!

How are you preparing to re-launch your business in the post COVID-19 era? Have you gone back to the drawing board? Are you rethinking your strategy? Have you prepared your team, or are you preparing them on how to win in a tough business arena?

What’s your Strategy?

Preparation is key to success. You can’t prepare enough. Don’t be in a hurry to get inside the ring. Take your time to prepare before stepping inside the ring.

The thing that will get you the title is the way you prepare and the way you execute.

Anthony Joshua once said, ‘’Don’t worry about the title; worry about what you’ve got to do today, tomorrow, the next day, and the title will be waiting for you.’’


Lockdown is not knockout!

What have you been doing since the lockdown? You know the answer. But your answer should include getting better as an employer, an employee, a husband, a wife, a son or a daughter.

You must prepare to get better in your endeavours. Greatness does not happen by accident. Success is not served on a platter. You must work your way to the top by going through the right preparations and executing like a master.


Fight on from your strength zone!

The Sales Process (4)

Life is a ring. Yes, it is a battlefield. The people who prepare adequately and execute intelligently win the fight of life.

Prepare to build a beautiful family.

Prepare to be the best father and husband.

Prepare to be the best wife and mother.

Prepare to be the best graduating student.

Prepare to be a son or daughter your parents and the world will be proud of.

Prepare to launch a new business idea.

Prepare to be the best staff of the year.

Prepare to become a better you.

Things may have slowed down, but this is the best time to get inside yourself and re-launch strongly!


Stay positive.

Stay safe

Stay healthy.

Read a book.


George O. Emetuche, CES, Brian Tracy endorsed bestselling author, accredited training consultant, life coach, sales and marketing expert.

NB: We postponed our Annual Sales and Business Masterclass in Enugu indefinitely because of covid19 safety rules. New date will be announced later.  For registration or enquiries, Please reach us today on, 08186083133 or 07060559429,


Please enter your comment!
Please enter your name here