As a means of improving the standard of living and promoting self-actualization among Nigerian youths, NESCAFÉ Campus Storm is set to reach over 260,000 students across 13 universities through its “My Coffee, My Vibe” campaign.
The initiative is designed to provide students with opportunities to connect, express themselves and explore their interests through music, art, poetry, entertainment and other creative activities.
The Campus Storm follows the commemoration of International Youth Day on 12 August, 2026, themed “Different Contexts, Common Aspirations”, highlighting the diverse interests, aspirations and experiences of young people.
According to NESCAFÉ, the campus initiative reflects its efforts to engage young Nigerians around issues and interests that are relevant to their lives, while providing platforms for self-expression and creativity.
Speaking on the initiative, the Category Lead, Coffee, Nestlé Nigeria Plc, Jean Pierre Duplan, said young Nigerians were playing an increasingly important role in shaping the country’s future.
He said, “Nigeria has one of the youngest populations in the world, and young Nigerians are not only the consumers of today; they are the entrepreneurs, creatives, professionals and leaders shaping the future of our country.
“University is an important time in that journey, a period when young people are discovering who they are, exploring what matters to them and shaping their ambitions for the future.
“With ‘My Coffee, My Vibe’, we want to meet them in that moment, creating experiences that recognise their interests and give them room to connect and express themselves.”
A major feature of the Campus Storm is the NESCAFÉ Express Yourself creative zone, where students can showcase their creativity through art and other forms of self-expression.
Participants will also have opportunities to create social media content, take part in photo experiences, enjoy DJ sessions and live performances, and participate in games, raffle draws and giveaways.
The initiative will also offer prizes aimed at supporting students’ interests and everyday needs.
The Campus Storm builds on NESCAFÉ’s recent consumer engagement initiatives, including the recently concluded NESCAFÉ Next Level Promotion, which rewarded more than 40,000 consumers with airtime and cash prizes.
The grand prize winner received tools of trade, business support and access to masterclasses designed to support personal and entrepreneurial development.
As the Campus Storm moves across participating universities, NESCAFÉ said the initiative would provide opportunities for students to engage with the brand while celebrating their creativity, ambitions and diverse interests.
