The management of Shalina Healthcare has signed a deal with a Nigerian dance queen, choreographer, dance instructor, and fitness coach, Kafayat Oluwatoyin Shafau, popularly known by her stage name Kaffy, as an ambassador for one of its flagship products, Ibucap.
In a brief event that was held at the Lagos head office of the healthcare company, Kaffy, who is also the founder and owner of Imagneto Dance Company, as well as the Guinness world record breaker for " Longest Dance Party" at the Nokia Silverbird Danceathon in 2006 was unveiled to the media and general public as the new ambassador for Ibucap, a combination of ibuprofen, paracetamol, and caffeine, which is available in Ibucap Capsules and Ibucap Forte Capsules.
Speaking during the unveiling, Mr. Chiuba Nwaosu, brand manager, Analgesics and Antimalarial portfolio, Shalina Healthcare, noted that the company has made bold its mission to make quality and affordable pharmaceutical products a right for all Africans by welcoming Kaffy as brand ambassador for its dependable pain relieve companion, Ibucap.
According to him, the brand Ibucap has over 25 years and counting success stories of being part of people’s lives, saying it does this by relieving the pain which limits them, thereby helping them get back to the things they love doing. “Hence, the tag line Ibucap – “Always with You in Pain”.
He added that the 42-year-Old energetic Dancepreneur would spearhead the brand’s social media campaign by building on last year’s #MyIbucapStory campaign, which saw real people sharing their experiences with the Ibucap Brand.
“The campaign marks yet another effort by Shalina Healthcare to give back to the growing list of users of its pharmaceutical products through a social initiative powered by Ibucap a quality pain relief companion”, he said.
While speaking, the energetic dancer heaped praises on the management of Shalina for deeming it fit to sign her on as an ambassador for one of their popular products, adding that dancing and pain are two Siamese twins, saying some part of pain is simply part of being a dancer.