– Re-launches Novadex brand of paracetamol
(By Adebayo Oladejo)
SKG Pharma Limited recently organised a special conference to appreciate and reward its trade partners for their loyalty in the year 2013.
The conference which was held at the De-renaissance Hotel, Ikeja, Lagos, also witnessed the re-launch of the repackaged Novadex brand of Paracetamol by SKG Pharma.
While speaking at the event, Managing Director of SKG Pharma, Pharm. Okey Akpa, reiterated that the conference was a “family meeting” which would enable the company and its partners to share ideas that would lead to enhanced relationship.
“The motive behind the trade partner conference is to appreciate our trade partners who are truly our very vital link to reach the final consumers and also to hear some quality feedback from them about the factors that are affecting the business and to share the business plan for the New Year with them as partners,” Akpa said.
Speaking on the newly packaged Novadex Paracetamol, the SKG boss explained that though the brand had been a heritage brand having been in the market since 1986 and remained one of the best paracetamol brands, the company thought of repositioning the product as it was doing for others.
“When you look at Novadex, we have given it a new look and it’s a lot more consumer friendly – the blisters are a lot better, the tablets are highly improved and easy to swallow, the pharmacokinetic properties is fast dissolving and so it’s quick active. Above all, what will interest you is that, in its class, it’s the best in term of profit gap. That means in the amount we are selling it and its market cost, we are a lot better than the key competitors,” he disclosed.
In his own contribution, National Chairman of the Association of Community Pharmacists of Nigeria (ACPN), Pharm. (Alh) Olufemi Ismail Adebayo who was also the guest of honour at the event, congratulated SKG on its successes over the years in producing high quality pharmaceuticals. On the newly unveiled Novadex Paracetamol, the ACPN helmsman said, “There is no gainsaying that the product is tested and trusted while the packaging is superb.”
The high point of the event was the presentation of awards and gifts to deserving distributors in various categories. In the national category for the Best Distributor Award, Eternity Pharmacy and Simba Pharmacies came third and second respectively, while Jonaco Pharmacy, Onitsha, won the Best National Distributor Award.
The distributors who were obviously delighted by the company’s initiative took turns to testify to the quality of SKG products, as well as its relationship with distributors and customers.
Commending SKG Pharma, visibly elated Mr. Chizoba Okeke of Jonaco Pharmacy could not hide his joy at the honour bestowed on him by the company’s management.
“I feel very happy and as I am talking to you. I still don’t believe I came first; so it’s a thing of joy to me and I appreciate God for the success. Actually I never expected it but I have been working towards it for a long time now. So I will say it’s a thing of joy that it has finally happened. My prayer for the company is that God will continue to help them to take the right decision at the right time and I am hopeful that God will help me to repeat same feat next year”, Okeke enthused.
Also expressing her satisfaction with the outcome of the conference, Mrs. Pat Iloba, SKG Pharma’sgeneral manager (Sales and Customer Care) described the conference as extremely successful and highly rewarding to both the company and the distributors. She also thanked the distributors for their efforts and commitment to the company’s drive towards delivery of quality pharmaceuticals to Nigerians.
(Middle) Mr.Chizoba Okeke of Jonaco Pharmacy, Onitsha, Winner of the National Best Distributor Award pose with his trophy. On his immediate right is Mrs. Pat Iloba, GM Sales & Customer Care and on his immediate left are Pharmacist Olufemi Ismail Adebayo, national chairman, ACPN and Pharm OkeyAkpa, managing director, SKG Pharma.