“Desire dictates our priorities, priorities shape our choices, and choices determine our actions.” – Elder Dallin
I wish you a Happy New Year and the very best in your family, career, and business. May 2025 be your best year yet. Amen.
I first introduced the Desire, Action and Faith (DAF) model in my book, The 11 Irrefutable Principles of Success, published ten years ago and revised in 2018. Readers have often described the book as an insightful read on success principles.
The DAF model outlines a clear path to follow when pursuing a goal. Whenever I launch a new idea, I apply the DAF model. It provides a structured approach to thinking and execution.
As we embark on a new year, it is crucial to be more intentional in our thoughts and actions. Let us delve into each component of the DAF acronym.
Desire
Desire is a strong feeling of wanting to achieve something or wishing for something to happen. It originates from within and drives the actions that follow. A strong desire to accomplish a goal often leads to its realisation.
The sequence of the DAF model is logical—every great achievement begins with desire. Dreams are born out of desire. When you cultivate a desire that brings value to you and society, you are motivated to take the necessary steps to bring that desire to fruition.
To nurture the right desires, you must monitor your thought process. The Bible says in Proverbs 4:23: “Above all else, guard your heart, for everything you do flows from it.” This is where desire begins. Ask yourself: What do you think about? How do you think? What thoughts dominate your mind? This is where right or wrong desires take root.
The Toyota advertising slogan captures this concept well: “Yo shinai, Yo kangai,” which translates to “Good Thinking, Good Product.” If you reshape your thoughts, you can change your outcomes. Every great desire starts with the way you think. As Brian
Tracy said, “Once you start thinking differently, you start acting differently.” I couldn’t agree more.
Action
The next step after desire is action. As William Shakespeare eloquently put it, “Action is eloquence.” Taking the right actions leads to the right results.
Actions breathe life into desires and dreams. No matter how great your desires or brilliant your ideas, if you fail to act, they will remain unrealised. Nobody celebrates intentions; people celebrate actions that yield results.
If you want to change your circumstances, take action. But not just any action—take strategic and purposeful action. As Gordon B. Hinckley said, “Without hard work, nothing grows but weeds.”
As we begin 2025, invest time in thinking critically so that your desires, decisions, and actions align with your goals.
Faith
The final step after taking action is faith. You must believe in your vision, mission, goals, objectives, and strategies. Faith is a cornerstone of the DAF model and a catalyst for individual and organisational productivity.
This year, be intentional in your approach. Whether you are a salesperson, professional, or entrepreneur, adopt a strategic mindset in your work. While the economic outlook for 2025 may pose challenges, smart thinking and decisive actions will help you excel.
A vital component of faith in the DAF Model is belief in the God Factor. Yes, you must walk with God, the Creator of all things. While you plan and work, pray for divine guidance and support. We are not superheroes, so as we work, let us also pray. Faith involves believing in your ability to achieve results while trusting God to do the seemingly impossible. This is the path to true success.
As Martin Luther King Jr. wisely said: “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” This is the essence of walking with God.
Once again, Happy New Year, and may God bless you richly.
Books by George O. Emetuche
- The Selling Champion – Sales book endorsed by Brian Tracy
- The Art of Selling – Sales book
- The 25 Unbreakable Laws of Sales – Reference sales book
- Everything is Possible – Motivational book
- The 11 Irrefutable Principles of Success – Self-help book
- Succeeding with Your Spouse – Ideal for couples in business
- Starting and Growing a Successful Business – Business book
- Be Inspired – Motivational book
- How to Write and Publish Books – Launched 9th November 2024
- Setting and Achieving Your Goals – Launched 9th November 2024
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