A leading pharmaceutical company, Shalina Healthcare Nigeria Limited, makers of Shaltoux Lozenges, has unveiled Adams Adebola, popularly known as VJ Adams, a Nigerian video jockey and television presenter, as the new host of the online music contest, the Shaltoux Lozenges' ‘My Voice, My Identity’ in Lagos recently.
This followed the demise of the initial host of the online vocal challenge, Lanre Fasasi, a Nigerian musician and music producer, popular known by his stage name, Sound Sultan. The contest was initially billed to run from February to April 2021, but will now hold before the end of the year.
According to the company's Senior Head of Marketing, Sandeep Sahu, “The unfortunate death of the former host brought about the necessary changes and delay in the contest. We really appreciate the efforts and the talents of the former host which had been very impactful and brought an enduring life into the contest.”
Speaking in the same vein, Head of Pharma Business West Africa, Shalina Healthcare Nigeria, Arun Raj said the company has to go ahead with the programme, not just to keep the objectives of the contest alive but also as a way to create a lasting memories of the former host. “In this regard, VJ Adams, one of Nigeria’s foremost video jockey, television presenter and an accomplished musician cum executive producer comes as an appropriate replacement”.
The Consumer Brand Manager, Oluwabusayo John, said that the competition reflects the essence of the Shaltoux Lozenges brand, which is to help consumers retain their voice, as every individual's unique identity is in their voice, adding that one of the objectives of the contest is to connect Shaltoux lozenges, with its loyal consumers’ lifestyle and aspirations.
According to her: “My Voice, My Identity,’ an online vocal challenge, is an initiative of Shalina Healthcare Nigeria Limited. It is a contest for budding musicians and music enthusiasts to showcase their unique voices and win exciting prizes. The host will drive the unique digital contest through his online platforms to connect millions of music-loving Nigerians to the amazing benefits that the Shaltoux Lozenges brand brings to the marketplace.
“Every contestant is to create freestyle 30 to 60-seconds-video, follow Shalina Healthcare’s social media handles and invite friends to follow while featuring packs of Shaltoux Lozenges in the short video will be an added advantage. Videos with the best creativity and traction, including voice quality, creative rendition, and high number of engagements will be selected for the grand finale”.
Suresh K, head of consumer business, West Africa said the challenge is to get the brand connected to most of its loyal customers.
He said from the online vocal challenge, weekly winners will emerge, and they stand the chance of winning fantastic cash and consolation prizes with lots of branded items until the grand finale. Meanwhile, eight finalists will be judged at the grand finale, with the top three winning cash prizes.
Suresh K further disclosed that the 2nd runner-up will win N200.000, the 1st runner-up N300.000 and the star prize winner, N500.000. There will also be weekly prizes, which include N100, 000 each for two weekly winners in four weeks and N20, 000 each for five runners up weekly for four weeks.
The judges this time around, who are to sit as panelists alongside the host, VJ Adams are Matlou Tsotetsi, a South African seasoned marketer and brand communication strategist and other media personalities. They are mainly to select the best performances from the participants after a thorough evaluation.
