Men’s Cycling Road Race at the ongoing 2024 Olympics in France. He completed the 273 km (170 miles) race in 6:19:3. It was not an easy win, as his bike developed a fault, just minutes before the end of the race! It took officials a few seconds, or about a minute, to replace the faulty tire. In such a race, every second is crucial!
Determine your advantages
Renco had several advantages: speed, competence, courage, and space. He was significantly ahead of his opponents, so the brief time spent fixing his bike did not affect the final result. He won because he prepared thoroughly and demonstrated excellence throughout the race.
I watched the race with my sons on Saturday, August 3rd. My eldest said, “Daddy, you should use the lessons from this race to write an article to motivate people and emphasize the importance of preparing well for competitions.” That’s exactly what I’m doing now!
Competition is real
In business, competition is the contest between companies selling similar goods and services, targeting the same market.
To stand out in a market, consider these elements:
- Your people: You need the right team. People determine an organisation’s success. Great teams build great organisations, while the wrong team can hinder progress.
- Offering: What are you bringing to the market—your products, services, or experiences? Your offering must be designed to meet customer needs.
- Strategy: This is how you achieve your goals. Your strategy should be superior to your competitors’. Have an edge in people, information, products, services, market access, innovation, and positioning.
Be ahead of the Competition
Renco won gold because he had a comfortable lead, running strongly ahead of his opponents. The challenge he faced didn’t diminish his advantage.
Strive to stay ahead of your competition daily. Develop a brilliant customer experience that delights your customers.
Key questions to consider
- How are your people; who is on your team? The people factor is crucial. Hire the right people, train them, and equip them for the marketplace. Competition is real, and the more you prepare, the more you win.
- Are you offering the right products and services that provide the right customer experience? This keeps customers coming back and ensures repeat business. Continuously improve and discover new ways to delight your customers.
- Is your strategy designed to attract, maintain, and expand your customer base? You need a unique approach to stand out. Agile organizations do things differently. Understand market needs and design products and services accordingly. The business arena is challenging, but well-prepared organizations with the right strategies secure a large market share.
Define a unique path
Avoid generic proposals. Recognise that every market has unique needs and tailor your offerings to fit. Be unique and stand out in the market. Remember, if you don’t do the right things, your competitors will capitalize on your mistakes.
Do your best to stay ahead of the competition. Embrace excellence. Strive to move from good to better, and then to best.
The Eleventh Anniversary of the Annual Masterclass
The Selling Champion Consulting Limited Annual Masterclass will be held in Lagos on Saturday, 7 September, 2024.
Venue: Dover Hotel, 14 Aromire St, Ikeja.
Time: 9 am – 5 pm
Theme: The Resilient Salesman
Facilitators:
Dr. Olumide Emmanuel, CEO, Common Sense Group
Chike Onyia, Esq., Lawyer, Author, Hay Group US Certified Emotional Intelligence Expert
George O. Emetuche, CES, MNIMN, Convener, Nigeria Sales Conference
Fee: ₦95,000. Payment includes an accredited certificate, training materials, tea break, lunch buffet, mentoring, and networking opportunities. For payment details or more information, please call 07060559429 or visit The Selling Champion Consulting and Nigeria Sales Conference.
