Drugfield Relaunches Skincare Product, Warns against Bleaching



L-R: Pharm. Ben Ajepe; Pharm. Olakunle Ekundayo, GMD/CEO, Drugfield Pharmaceuticals Limited; Dr (Mrs) Abiola Oshoke, consultant dermatologist, UCH, Ibadan, and Mr Subrat Kumar Roul, WWCVL, at the Neo-Presol Lotion Relaunch/ Stakeholders Forum, in Lagos.


As part of its efforts in ridding Nigerians of skin disorders and diseases, Drugfield Pharmaceutical Limited, an indigenous pharmaceutical manufacturer in the country, has reintroduced Neo-Presol Lotion, for the treatment of pimples, ingrown hairs, razor bumps, itching, and many more.


The colourful occasion, which took place at the NECA House, Agidingbi, Ikeja, recently, had eminent pharmacists, the company’s notable distributors, members of Lagos State Barbers and Hairdressers Association, Nigerian Association of Patent Medicine Dealers (NAPMED), and several dignitaries in attendance.


In his welcome remarks at the event, the Group Managing Director and Chief Executive Officer, Drugfield, Pharm. Olakunle Ekundayo explained that the re-launch was strategic as the product is not new, but needed an awareness creation about its affordability and accessibility, being an indigenous product, adding that the issue of skin is significant for everyone, both rich and poor.


“In the part of Nigeria where I come from, once you look at someone’s skin, you could tell if all is well with such a person and if the home front is good. Also, by merely looking at someone, the part that strikes most is the face and skin, and it goes a long way in telling a story about the well-being of the person”, he said.

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He added, “We also found it necessary to invite experts and stakeholders to a gathering of this nature to familiarise ourselves with what we do at Drugfield, and also tell them the advantages of patronising our indigenous product thereby growing the industry.


In her speech titled “Advantages of skincare in a contemporary Nigeria”, Dr Abiola Oshoke, a consultant dermatologist, at University College Hospital, Ibadan, Oyo State, noted that the skin is the largest organ of the body, hence the need to take proper care of it.

She continued: “People should know that the skin is the largest organ of the body which reveals the overall health of an individual. It means promoting good skin health, as healthy skin not only appeals to one aesthetically but also informs of the state of health of one’s internal organs.”

She added, “From the expert perspectives, we do not need a sponge to wash the body, and if we must, it must be a very soft one, while gentle moisturising cream is also enough for our skin” she advised.

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While stressing that Nigerians need to know that there is no need to alter their skin colours to prove anything because dark skin is as beautiful, she noted that bleaching, toning and whitening are problems of contemporary Nigerians, adding that they are mere scams as the practice could remove the protective melanin from the body.

She advised users of bleaching creams to desist and seek medical attention urgently in order to halt further damage to their skin, noting that common skin disorder like acnea, which people call pimples is usually a hormonal issue as it would wear off on their own.

The expert, however, urged the public to seek dermatologists’ attention when facing skin problems for professional medical advice. She advised that people should remain as natural as possible, eat and rest well, and consume lots of water, at least 3 litres a day to maintain healthy and glowing skin.

Speaking on the launched product, the expert noted that Neo-Presol is both an antibiotic that helps kill the bacteria that may cause or aggravate acne, and an anti-inflammatory that helps to reduce redness and swelling, adding that it has anti-microbial properties as well.

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Also speaking, Mr Femi Afolabi, marketing manager, Drugfield, noted that the product is indicated for the control and treatment of acne vulgaris, acne rosacea and seborrhoeic dermatitis, as well as skin irritation and eruption that often occur after shaving, adding that the product that was initially introduced some years back, is now wearing a new look.

Afolabi described the re-launched product as an effective, simple and safe product that is very gentle on the skin, convenient to use, skin-friendly, mild fragrance, with technology for easy absorption.

Speaking earlier, Mr Subrat Kumar Roul, of the World Wide Commercial Ventures Limited, noted that Neo-Presl is distributed nationally by WWCVL and is available in registered wholesale and retail pharmacies as well as chemists all over Nigeria.
























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