Amidst pomp and pageantry, Indonesia’s leading and fast-growing energy drink, KukuBima Ener-G, an energy drink that comes in several flavours which are, pineapple, coffee, original, grape, and mango, produced by Muncul Nigeria Limited, has officially launched its unique Mango Flavour into the competitive Nigerian energy drinks market.
The new rave of the moment energy drink that has put everyone in suspense was officially unveiled recently at the De Rembrandt Hotel and Suites, Ikeja, Lagos, amidst pomp and fanfare, as it signaled the commencement of a series of marketing and promotional activities to position the product as a leading energy drink in the country.
Speaking on the launch of KukuBima Ener-G into the Nigerian market, the Commercial Manager, Muncul Nigeria Limited, Mr John Abbah said Muncul Nigeria Limited, a subsidiary of SidoMuncul, introduced the new Mango Flavour to offer Nigerian consumers an additional quality option in their energy drinks list and scale of preference.
According to him, KukuBima Ener-G is a pioneer of energy drink powder with a variety of flavours, as well as beneficial as a stamina enhancer supplements for men and women, adding that the drink presents a variety of flavours including grape, mango, orange, pineapple, original, pink, coffee, milk, and soda.
He added that KukuBima Ener-G comes with Vitamin B12 which is useful to increase the blood as well as ginseng and royal jelly which is more than any other type of energy drink. And in consuming these beverages, it takes less than 30 minutes before exercise, or activity to increase stamina, as well as provide a fresh taste.
“We plan to grow KukuBima in Nigeria and Africa, bring in new products from 2022, and in the future, we are looking at establishing a factory in Nigeria. Meanwhile, our strategic plan is both short-term and long-term whereby Muncul Nigeria Limited and its partners at different levels can grow together to greater heights”, he said.
Speaking further, Abah, while answering questions from the press said KukuBima Ener-G unlike any of its competitors, has been carefully and expertly formulated exclusively for the Nigerian and African consumers because of its fresh taste. He also hinted that KukuBima Ener-G is configured to align with the lifestyle choice of health-conscious consumers, because it increases and stabilizes stamina for men and women, boost energy, refreshes, and best to consume before exercising.
In his words, “KukuBima Ener-G is more than just the typical energy drink. Each sachet contains: ginseng extract – 30mg, royal jelly – 30mg, honey – 100mg, taurine – 1000mg, caffeine – 50mg, vitamin. B3 – 20mg, vitamin. B6 – 5mg, vitamin B12 – 5mcg, aspartame 135mg, cyclamate, acesulfame, sodium bicarbonate, citric acid, flavour, tetrazine CI 19140, sunset yellow among others, while the direction is by mixing one sachet with 200ml cool water.
Speaking earlier with the press, the Financial Manager and Head of Operation, Muncul Nigeria Limited, Yunita Jie, stated that the company has put all measures in place to ensure that the product is available in every nooks and cranny of Nigeria, saying the drink is unique in packaging, innovative, healthy and nourishing for optimal energy release to keep consumers energized.
According to Yunita, elaborate marketing and communications plans have been put together to push the product in the market, adding lots of goodies ahead for the target audience that she disclosed have been rolled out. The arrival of KukuBima Ener-G Energy Drink is no doubt another great opportunity to add to our list of choices and options in the market.
Speaking about the unique selling points of KukuBima Ener-G Energy Drink, Alh. Garba Jidda, chief executive officer, Abiskata West Africa Limited, a sole partner of Muncul Nigeria Limited in Nigeria, said the energy drink is a high-quality product that leaves a lasting impression on consumers because of its unique and distinctive taste.
The highpoint of the programme was the national sales promo which afforded the distributors present to buy a certain volume of the product and get a mouth-watering discount and presentation of gifts to some of the distributors.
Sido Muncul, the parent company is a biotechnology company that provides herbal medicine and pharmaceutical products. It is a publicly listed herbal medicine, Pharmaceuticals, and Consumer Goods Company based in Semarang, Central Java, Indonesia. Established in 1940 by Ibu Rakhmat Sulistio, It has three business segments: herbal medicine, food and beverage, and pharmacy. The herbal medicine segment provides herbal supplements, while its food and beverage segment sells packaged foods, soft drinks, and candy and confectionery products.
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