Pharm. Ifeanyi Offor is a senior product manager at Mega Lifesciences. He holds a Bachelor of Pharmacy degree from the University of Benin, Nigeria (2006), and a Doctor of Pharmacy from the same institution (2007).
A pharmamarketing professional with over six years experience in product management, Offor has proven track records of successful new product launches across various therapeutic segments. He is a self-motivated team player with a passion for planning, strategising and discovering simple and cost-effective ways of achieving excellent results.
Having won the ‘‘Best Final Year Project in Mental Health Pharmacy Practice” award by the United Kingdom Psychiatric Pharmacy Group (UKPPG) in 2007, he began his career at Central Hospital, Sapele, Delta State, where he worked as an intern and obtained valuable experience in pharmaceutical care services, under the supervision of a senior pharmacist.
Offor soon forged ahead to become a hospital pharmacist at Federal University Teaching Hospital, Abakaliki. While there, he made very significant contributions to provision of quality pharmaceutical care services to hospital patients and healthcare professionals.
Dr Offor later moved from hospital pharmacy to community pharmacy in 2010, when he joined Pharma Affairs Ltd, Lagos, as pharmacy manager, responsible for the daily operations of the pharmacy. He made another leap from there to Ranbaxy Nigeria Ltd, where he worked for a considerable number of years before he finally moved to Mega LifeSciences Nigeria Ltd, as the product manager.
At Mega LifeSciences, he is responsible for planning, executing and coordinating the marketing activities/inputs of all assigned products (Gastro, Urology and Vitamin Supplements) to achieve set brand objectives; as well as developing and reporting greater insights into consumers / doctors / competitors’ behaviour that can add value to the marketing effort.
He also prepares product assessment modules for new launches, ensuring timely and successful launch of new products. He engages in developing the field force through training and mentorship; as well as building and strengthening relationship with the KOLs at the organisation.
A member of the Pharmaceutical Society of Nigeria, Offor has been variously honoured for his achievements. He was presented with the certificate of recognition for “Outstanding Contribution Towards the Achievement of 2011 and 2012 Business Goals” by Ranbaxy Nigeria Ltd. He also bagged the “Performer of the Month Award” at Ranbaxy Nigeria Ltd (March 2012).
Offor is happily married with children.