People Skills for Sales Leaders: 11 Items for Emotional Intelligence Development

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Pharmaceutical Marketing: Basic Concepts and Principles (2)
Pharm. Tunde Oyeniran

Emotional intelligence (also known as emotional quotient or EQ) emerged as a revolutionary concept, challenging the conventional wisdom that intelligence quotient (IQ) alone determines success. Surprisingly, individuals with average IQs often outperform those with the highest IQs, highlighting the pivotal role of EQ in achieving favourable outcomes. Research indicates that 90 per cent of top performers possess high emotional intelligence, underscoring its critical importance in personal and professional success.

Despite its undeniable importance, assessing and enhancing emotional intelligence can be challenging, due to its intangible nature. While scientifically validated EQ tests offer valuable insights, they are not always readily available. However, by analysing data from EQ assessments, we can identify common behaviours associated with low EQ, providing valuable guidance for improvement.

  1. Stress management is a fundamental aspect of emotional intelligence, enabling individuals to recognise and effectively manage stressors. Those lacking EQ often struggle to cope with stress, leading to heightened anxiety and tension. By developing stress management techniques, such as mindfulness, deep breathing, and time management, individuals can enhance their EQ and improve their overall well-being.
  2. Assertiveness, coupled with empathy, is crucial for conflict resolution. Emotionally intelligent individuals strike a balance between assertiveness and understanding, avoiding passive or aggressive responses that can exacerbate conflicts. By practising active listening, considering others’ perspectives, and communicating assertively yet respectfully, individuals can foster healthier relationships and navigate conflicts more effectively.
  3. Emotion identification is a hallmark of emotional intelligence. Individuals with high EQ can accurately label their emotions, providing them with greater insight into their feelings and behaviours. This self-awareness allows them to make more informed decisions in order to navigate complex social situations effectively. Through practices such as journaling, self-reflection, and mindfulness meditation, individuals can enhance their emotional self-awareness and develop a deeper understanding of their emotions.
  4. Quick assumptions and confirmation bias are common pitfalls for those lacking emotional intelligence. Emotionally intelligent individuals take the time to consider different perspectives and weigh evidence before forming opinions, reducing the likelihood of biased or irrational decision-making. By cultivating a mindset of curiosity, open-mindedness, and critical thinking, individuals can overcome confirmation bias and make more objective judgments.
  5. Holding grudges can have detrimental effects on mental and physical well-being. Emotionally intelligent individuals understand the importance of forgiveness and letting go of past grievances, leading to improved overall health and well-being. By practising forgiveness, empathy, and compassion, individuals can release the burden of resentment and cultivate healthier relationships with themselves and others.
  6. Learning from mistakes is essential for personal growth and development. Emotionally intelligent individuals acknowledge their mistakes without dwelling on them, using them as opportunities for learning and improvement. By adopting a growth mindset, embracing failure as a natural part of the learning process, and seeking constructive feedback, individuals can turn setbacks into opportunities for growth and resilience.
  7. Effective communication is a cornerstone of emotional intelligence. Individuals with high EQ are adept at expressing their thoughts and feelings clearly and concisely, minimising misunderstandings and conflicts. By practising active listening, empathy, and assertive communication, individuals can enhance their interpersonal communication skills and build stronger connections with others.
  8. Understanding triggers is vital for managing emotions and reactions. Emotionally intelligent individuals recognise their triggers and take proactive steps to avoid situations that may provoke strong emotional responses. By identifying triggers, developing coping strategies, and practicing self-regulation techniques, such as deep breathing and visualisation, individuals can manage their emotions more effectively and respond to challenging situations with greater composure.
  9. Authenticity is valued in emotional intelligence. While positivity is important, emotionally intelligent individuals recognise the importance of expressing negative emotions when appropriate, fostering genuine and meaningful connections with others. By embracing vulnerability, authenticity, and emotional honesty, individuals can build trust, empathy, and rapport in their relationships.
  10. Taking responsibility for one’s emotions is a key aspect of emotional intelligence. Blaming others for how we feel only serves to disempower us, while accepting responsibility empowers us to take control of our emotions and responses. By practising emotional self-awareness, accountability, and self-regulation, individuals can cultivate a sense of agency and autonomy in managing their emotional experiences.
  11. Building resilience is essential for navigating life’s challenges. Emotionally intelligent individuals develop resilience by cultivating self-confidence and self-assurance, allowing them to bounce back from setbacks and adversity. By reframing setbacks as learning opportunities, maintaining a positive outlook, and seeking support from others, individuals can strengthen their resilience and adaptability in the face of adversity.
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In conclusion, emotional intelligence plays a crucial role in personal and professional success. By cultivating emotional intelligence and practising behaviours that promote self-awareness, empathy, and resilience, individuals can enhance their ability to navigate complex social dynamics, manage stress, and build meaningful relationships. As Jack Welch aptly stated, “You just can’t ignore” the importance of emotional intelligence in leadership and life.”

Tunde Oyeniran, B Pharm. MBA, FSPMN, a sales/marketing strategist, selling/sales management trainer and personal sales coach is the lead consultant, Ekini White Tulip Consulting Limited (eWTC), Lagos.  eWTC provides training, recruitment, online cme/medico-marketing and field force management solutions services. Feedback Channels: 080-2960-6103 (SMS/WhatsApp) /ekiniwhitetuliptraining@gmail.com or check out https://fb.me/EkiniWhiteTulipConsulting

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