For eight years, Nigerian technology company Chekkit has been fighting a battle that affects consumers, manufacturers and regulators alike: how to tell the genuine from the fake. In markets across Lagos and beyond, counterfeit products often bear identical packaging, colours and familiar brand logos, leaving unsuspecting consumers struggling to distinguish authentic goods from dangerous imitations. Chekkit is tackling this challenge with technology that allows consumers to verify products in seconds, while helping brands and regulators trace supply chains and identify where counterfeits enter the market. Its solutions include MAS, a scratch-and-scan consumer verification system; ChekTrace, for end-to-end supply-chain traceability; and ChekIntel, which uses artificial intelligence to power consumer intelligence and loyalty.
Now, the company is bringing the conversation to the centre stage. On October 24, Chekkit will host The Trust Summit at The Zone, Gbagada, Lagos, to mark its eighth anniversary and unite industry leaders, manufacturers, regulators and global standards bodies under the theme, “From Compliance to Competitive Advantage.” The summit will spotlight a growing business imperative:, that trust is no longer just about meeting regulatory requirements; it can be a powerful competitive advantage. In a market threatened by counterfeiting, businesses that can demonstrate product authenticity stand to strengthen consumer confidence, build loyalty and reinforce their relationships with regulators.
The summit will feature representatives of leading companies across pharmaceuticals, fast-moving consumer goods, food and manufacturing, including Reckitt, Emzor, Phamatex, May & Baker, Dana Pharma, Chris Ejik Pharmaceuticals, ARC_ESM, Flour Mills of Nigeria, Olam Agri, NASCO, LG, Scanfrost, FrieslandCampina WAMCO and Nestlé. The Director-General of the National Agency for Food and Drug Administration and Control (NAFDAC) is scheduled to deliver the keynote address, underscoring the importance of collaboration in tackling counterfeiting and strengthening product integrity. As Chekkit celebrates eight years of building tools to distinguish genuine products from fakes, the summit will challenge industry players to move beyond compliance and make trust a defining advantage in the marketplace.
Attendance is FREE: Click the link below to register and reserve your seat at the conference.
