Perhaps, in tandem with the popular maxim that the only constant thing in life is change, World Wide Commercial Ventures Limited (WWCVL) has undergone a rebranding process with company’s logo now reflecting ‘Worldwide Healthcare.’
The recent development is coming on the heel of some laurels and special recognitions bestowed on WWCVL, arguably the leading pharmaceuticals distribution and logistics company in the country.
Top on the list of honours was a Compliance Award given by National Agency for Food and Drugs Administration and Control (NAFDAC) for WWCVL’s commitment and adherence to regulatory body’s directives over the years. This was closely followed by another special recognition – the prestigious ‘Companies to inspire Africa – 2019’ Award list – by London Stock Exchange Group.
Speaking with Pharmanews on the rebranding process, Santosh Kumar, managing director, WWCV explained that the management of the company wanted to work on a logo that is contemporary and truly reflects its business model which is not just pharmaceuticals but total healthcare products distribution.
“Thus the need for the recent logo rebranding. This logo retains our core identity of “Worldwide” and also reflects our ambitions to be the ONE STOP SHOP for all healthcare products distribution in Nigeria,” he said.
When asked to comment on whether the rebranding process would have implication on the brand ‘WWCVL’ or ‘Imperial’, its parent company, the managing director remarked that there was no change in the company name or registrations.
“We are only adopting a new logo. Imperial logistics is still our parent company,” he reassured.
When asked to shed more light on the NAFDAC Compliance Award WWCVL as a company was given weeks before the logo change, Kumar announced that the regulatory body’s Compliance Award is one of the major milestone achievements for the company.
“This award is an endorsement of our deep commitment to compliance, and receiving such award from regulators has been hugely satisfying”, he stressed.
In the meantime, the company recently got a new addition to the list of partners they are working with in the pharmaceutical industry, by signing a Memorandum of Understanding (MoU) with Daily-Need Industry, a foremost pharmaceutical company.