Pharmaceutical Market Intelligence: an Edge in Profitability!


“A moment’s insight is sometimes worth a life’s experience.” – Oliver Wendell Holmes Jr.

There abound massive opportunities in the Nigerian pharmaceutical industry. Finding them is however, very expedient. The ever-evolving nature of disease pattern, the dynamics of the pharmaceutical market and the increasing need for technological innovations to improve healthcare delivery, are a few of the situational factors that influence service delivery in this industry. To stay informed and make strategically relevant decisions, it is needful that the industry understands the market situation per season vis-à-vis prescriber’s preference, cost influence and competitive landscape, hence the importance of market research. Investment in research is a proven path that enable companies to increase their market shares and stay up-to-date with current trends in the industry, here is where we offer our services:

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Sanisphere is an information solutions and market research company with expertise in market intelligence in the pharmaceutical industry landscape, with presence in over 30countries. Sanisphere’s specificity is its focus on primary data.

Pharmacies Observation Post (POP)®, our flagship service, is a globally standard, evolving and structured observational study, executed by our well-equipped team of analysts, all graduated pharmacists, who understand the importance of the need for precision in the collection process. Our methodology of real-time data collection on a proprietary software and prompt synchronization promotes information reliability.

POP survey is aimed at providing market intelligence necessary for making credible predictions and to properly forecast sales in the market. Interpretation of day-to-day transactions captured by the study leads to identification of market share, sales drivers, switch / leak, promo Impact and prescription profile and origin. This would be integral in guiding investment decisions and managing risks undertaken in the Pharmaceutical market.

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Why choose Sanisphere:

We provide you with a complete picture of ongoing performance in a set of given market conditions.

We give you credible and reliable information about prescribers, pharmacists and consumer behaviors to your brands.

We provide you insights that drive informed decisions for business growth.



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